Top 5 Virtual Fitness Programs on iOS in Denmark: Q1 2023

In Q1 2023, the top 5 virtual fitness programs on iOS in Denmark demonstrated varied performance metrics across weekly downloads, revenue, and active users. Here’s a detailed look at each app’s performance during this period.

Zwift: Ride and Run saw a consistent increase in weekly revenue, peaking at around $19K in late February. Weekly downloads, however, showed a downward trend, starting from 280 and dropping to 91 by the end of March. Active users slightly decreased from 1.2K at the beginning of the quarter to 944 by the end.

Strava: Run, Bike, Hike experienced fluctuations in weekly revenue, with notable peaks around $19K at the end of January and mid-March. Weekly downloads showed moderate variation, starting at 804 and reaching a high of 1.3K in early January. Active users remained relatively stable, starting at 19.7K and ending at 19.9K.

AllTrails: Hike, Bike & Run exhibited a steady increase in weekly revenue, reaching approximately $4.7K by the end of March. Weekly downloads also saw growth, beginning at 496 and peaking at 1K. Active users remained stable, fluctuating around the 2K mark throughout the quarter.

Map My Run by Under Armour had a significant peak in weekly revenue at $9.9K in early January, followed by a steady decline, ending at $1.3K. Weekly downloads remained relatively stable, with minor fluctuations between 200 and 300. Active users started at 5.5K and saw a downward trend, ending at 3.7K.

Sweat: Fitness App For Women showed a spike in weekly revenue to $4.8K in early January, followed by fluctuations and ending at $2.2K. Weekly downloads were low, starting at 146 and dropping to 14 by the end of March. Active users started at 224 and saw a slight decline, ending at 119.

For more detailed insights and comprehensive data, visit Sensor Tower.